Our signature films
Crédit Mutuel's advertising saga, which has appeared on TV screens since 2010, showcases more than ever the mutualist values upheld by the brand.
Crédit Mutuel - A bank with no shareholders, how does that sound? (2021) - French version
Crédit Mutuel is a bank in which any customer aged over 18 can become a member and take part in the bank's decision-making. As a cooperative bank, Crédit Mutuel belongs to its 8.1 million customer-members - and that changes everything.
What is a bank without shareholders? (2021) - French version
A bank without shareholders is a bank that is free to support projects in line with its values.
Choose a different kind of bank (2019) - French version
Manon is always careful about what she buys and always wants to know what's in her products. It's exactly the same for Lucie and Benjamin, who have a say about what happens at their bank - because it belongs to them! Yes indeed, Crédit Mutuel is a cooperative bank owned by its 7.9 million customer-members and it reports to them, not to shareholders.
We hope all our customer-members enjoy the shareholders' meetings (2019) - French version
Crédit Mutuel is owned by and reports to its 7.9 million customer-members.
Advisors dedicated to their customers (2018) - French version
At Crédit Mutuel, advisors go the extra mile to support their customers in every phase of their life.
A joint project - The mutual bank of the future (2018) - French version
We are a cooperative and mutual bank.
Our basic idea is to join forces to be stronger together. We are owned by our 7.7 million customer-members. We report to them. To them and to you, if you join us.
Hand-in-hand - A different kind of cooperative bank (2016) - French version
Crédit Mutuel, a bank created with its customers, for its customers. At each local Crédit Mutuel bank, representatives of customer-members give a voice to customers at Board of Directors' meetings.
The living room - Democracy (2015) - French version
At Crédit Mutuel, your voice is not proportional to the size of your bank account. As a customer-member, you have a voice and you can vote and participate in your local bank's decision-making.
The stadium - Independence (2014) - French version
Crédit Mutuel is owned by its customer-members and cannot be bought out.
Safe - Solidity (2013) - French version
Customer-members have a say about what happens at their local bank.
Tourists - The Board of Directors (2012) - French version
At their local bank's Board of Directors meeting, customer-members discuss their bank's results and make decisions by voting. Crédit Mutuel does not have shareholders.
The dining room - Decisions (2012) - French version
At Crédit Mutuel, you can be a customer-member and participate in your bank's decision-making. Crédit Mutuel does not have shareholders.
New York - No shareholders (2011) - French version
At Crédit Mutuel, the bank reports to its customer-members, not to shareholders.
The kitchen - Proximity (2011) - French version
At Crédit Mutuel, decisions can be made at the local level.
The train - Control (2010) - French version
At Crédit Mutuel, each customer-member can participate in decision-making.