Technology that benefits people
The Crédit Mutuel group has offered a wide range of value-added technology services for over 10 years, making it a pioneer in this area. It anticipated the model change in the banking sector long before the emergence of new forms of competition and the development of 100% online banking..
Using this technological expertise to serve its customers is, more than ever, the focal point of its development strategy. Technology is not used to create a virtual and impersonal relationship; on the contrary, it allows an "augmented relationship" between advisors and their customers.
To achieve this, the choice made by Crédit Mutuel is, first and foremost, to offer local banks that are fully responsible for their operation and a place where all customers have a dedicated advisor they can contact by email, chat, videoconference, etc. and also meet with at the branch. A high-tech bank, the group focuses on the human factor, with customer relationship managers as the main points of contact of members and customers.
By integrating the best of digital banking into its banking applications and services in all its markets and businesses, the group offers appropriate responses to the new behaviors and practices of its customers, with the highest level of security.